Affiliate marketing is good but if you are just starting in the business and want to succeed in the long run there are a few things to keep in mind.
Here’s a list of some of the biggest mistakes people make in affiliate marketing
1. Insufficient product knowledge
This is a rookie mistake but it is one of the most common affiliate marketing mistakes. Not knowing enough about the products you are promoting can make you lose out on credibility and trust from the customer.
Always read up, ask for more product information from the product manufacturer, merchant or service provider before signing up to promote that product. Get to know the people behind the product or service. Find out if they are reliable people to do business with.
2. Not having your own website
For you to have an identity as an affiliate marketer, you should have your own website. You do not need to have an elaborate site. Just a basic 5 pages site is more than enough.
This will help capitalize on your own customer base or mailing list. It also helps you promote products to them repeatedly once they have signed up.
Provide information about a special niche product you are promoting for interested people. Write articles, discussion topics, make your website a live area for people to meet and discuss a special topic.
3. Not making customers stay on your site
Many affiliate marketers make the mistake of directly leading the customer on to the merchant’s site via a direct affiliate link. This is a big no-no. After all the effort that you have put into getting hold of a customer, you should make them stick on your site for some time.
Customers can easily leave the site within a few seconds so this is your chance to engage them. Most affiliate marketers do not create their own landing pages and that’s not the right way to do it in this business.
When you create your own landing pages and direct potential customers right into them, you then have the opportunity to get their e-mail addresses and build your own mailing list.
Plus, you are also able to present the promoted product even better than a real merchant itself, so this way you can easily increase the promoted product’s conversions.
4. Taking on too many affiliate programs
At first, you may be tempted to start earning more and signup for way too many affiliate marketing programs. This is a big mistake. Make sure to stick to three to four good quality programs with good products to offer.
Always know enough about the product(s) before promoting them and you will not go wrong. Concentrate on a three to four good ones instead of hundreds and you will definitely make much more money in the long term.
5. Not Being Forthcoming
Customers today are clever enough to see through an affiliate marketing scheme disguised as something else. If they even remotely suspect you are trying to sell them something without proper disclosure or masking, they will quickly close the site.
Therefore, either you do a full disclosure if you are recommending a product or just use link cloaking strategies to ensure your customers cannot suspect you are directing them to the merchant site.
6. Do not select affiliate programs with high payment threshold
Many Affiliate marketing programs will have a high threshold which means that until you earn at least a certain amount of money, you cannot receive your payment.
While the percentage is usually high in these, you may have to wait long to get there. This can quickly discourage you.
Always pick the medium affiliate programs which offer decent commissions and do not have a high threshold or even better pick ones with no payment thresholds at all, when you are starting out.
7. Always have an interest in a product yourself
Choosing products that you are not personally interested in can lead to disaster. You need to feel strongly about the products you promote. Only then can you sell them well.
8. Not building a mailing list
You need to have signup forms on your promoted product’s landing pages and ways to build on your personal mailing list. This helps you build your potential customer’s list and you can then continue promoting products to them in the future as well.
So try to avoid these common blunders most people make and shorten your road to financial success. Check out other ways to attract customers