As a business, having a strong online presence is as important as having capital to run it. The rate of online shopping is so high and continuously growing that it will be foolish not to create and start boosting your business’ online activities.
Here’s how to boost your online presence
1. Domain Name
Finding the right domain name for registration is the first step when going online. There are myriads of domain names that already exist and finding the exact match for your business name can be more challenging than you’d expect.
Quick tip: Your domain name shouldn’t be too long (six to ten letters is ideal) for example appricato.com, should be easy to remember, easy to spell and be brandable.
If you have to spell it out more than two times before someone gets it right, then you might want to reconsider it.
2. Hosting Service
Next, is finding a good hosting service. It is imperative that your website loads fast, runs smoothly with no hiccups. While there is no shortage of hosting services out there, ranging from bad to very good and from cheap to expensive one thing is certain you need somewhere to host your website.
Moreover, before you buy a hosting plan endeavor to check the uptime and downtime rate as you want to make sure that your site is always up and running especially during peak hours.
An uptime of 99.99% is good on paper but does the hosting company guarantee it and in the event of server failure which might result in your website going dark, will they compensate you for that time. Also, check if the hosting company have a 24/7 support team that you can contact in case of emergency.
3. Building the website
Website designs vary, it has to be unique and suit the way you want to portray your business to the world. Now a website can cost from a few hundred bucks to thousands of Dollars but hey it’s all up to you. My advice, just go the WordPress route.
That is, after you’ve purchased a domain name and hosting package, install WordPress, get a ready-made template or a theme that suits the purpose of your business, do a few tweaks here and there, et voila! On the other hand, if you know nothing about this stuff, hire a freelance developer to do it for you.
You should choose a design that is simple and easy to navigate, something that allows users, even those who are not tech savvy to know where to click next. People tend to move on from a site if they don’t know their way around it.
4. High-Quality Content
Now that your website is all set, you need to start publishing some contents and linking to others to boost your online presence. They say “content is king” and till date, this is still true.
You should only publish quality content. What I mean is, your content has to be relevant to your niche be it articles, videos, images, GIFs or memes. You can gauge the performance of each content you post online through a number of ways.
5. Social Media
I think by now almost everyone has at least one social media account. Whether it’s Facebook, Instagram, Twitter, Pinterest, Snapchat etc. You should create official accounts or pages of your business on major social networking sites like Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube, and others.
However, you will gain more social engagements on Facebook, Pinterest and LinkedIn. Plus, you might likely gain more traffic and potential customers through these channels.
That being said, doing all of this is well and good to boost your online presence but the work doesn’t end here. It is imperative that you stay flexible in your approach especially when it comes to social media.
Let us know in the comments which ones you’ve done and how it’s working out for you.